collēctum
AVA
AIC Hotel Group, developer and operator of AVA Resort Cancún — a 1,622-room, all-oceanfront luxury property on the Mexican Caribbean designed by Gensler and Boris Pena Architects — commissioned collēctum to conceive and build the resort's art program from the ground up. The resulting collection comprises over 100 works by internationally acclaimed artists, valued above half a million dollars, spanning the full breadth of the property. The program operates as a cohesive collection with its own internal logic — one in which each work sits in deliberate relationship to the architecture around it and the works that precede and follow — designed to transform a luxury resort into a cultural destination.
AVA Resort Cancún has since been awarded the AAA Four Diamond rating and named among Good Housekeeping's 2025 Family Travel Awards as one of the best all-inclusive resorts for multigenerational families.
01
Concept Development
In-depth meetings with AIC Hotel Group, Gensler, and Boris Pena Architects to understand the vision, guest profile, and cultural ambition of the property.
02
Curatorial Process
Definition of the curatorial concept — determining the number, style, and character of the works, and establishing the collection's internal logic as a unified narrative experience across the property.
03
Site Visits & Creative Exploration
On-site walkthroughs to evaluate context, discuss concepts, and refine proposals.
04
Collection Creation
Identification and selection of over 100 works by internationally acclaimed artists, each chosen for its relationship to the architecture, the material context of the space, and the works that precede and follow it.
05
Design Oversight
Commissioning, production, and installation of the collection across rooms, public spaces, and guest programming — coordinated with the resort's construction and launch schedule.
06
Logistics & Installation
Coordination of shipping, handling, and complex installation requirements for large-scale fine art, managed with precision and care.
07
Online Store Set up
Conception and build of avaresort.art — the program's dedicated digital platform. Architecture, visual identity, and content were developed entirely by collēctum, presenting the collection as a standalone cultural platform for guests and the public.
08
Ongoing Process
Ongoing curatorial direction of the AVA by collēctum collection.
At AVA, art is not applied to the architecture — it is built into it. The AVA by collēctum program treats the property as a single curatorial field, where each work carries the one that came before and sets up the one that follows. The result is a collection with its own internal logic, embedded into the rhythm of the resort itself — transforming a hospitality destination into a cultural one, and every stay into an encounter with a contemporary art collection of institutional ambition.
Works from the AVA by collēctum collection are available for acquisition.
The full program — collection, artists, and locations across the property — is presented at ww.avaresort.art
For inquiries:
Myrtha Herrera · Partner, collēctum mh@collectum.art
